Financial advising has long been a male-dominated realm, as many investors (and advisors) have historically been men.

Today, however, women have as much need for financial planning and personal wealth management as their male counterparts — often more. And as the number of Utah women-owned businesses grows, those needs often extend into the realm of institutional wealth management.

Financial Advising for the Female INvestor

Unfortunately, thanks to a lingering perception that financial planners do not understand or cater to the needs of female investors, women may hesitate to seek out a Certified Financial Planner™, even when they have a pressing need for their services.

The Financial Planning Needs of Women Investors

Although a significant wage disparity still exists between men and women in the workforce, research shows that women control more than half the personal wealth in the United States — 51 percent, in fact. Women also save more money than men and are more likely to participate in their employer’s 401(k) programs. Perhaps the most intriguing statistic of all is that women’s investments outperform those of their male counterparts.

Despite these compelling statistics, women tend to underestimate their investment capabilities.

Logic might suggest that female investors would turn to a wealth management expert for help. Unfortunately, many women lack trust in the investment and estate-planning industry. Some women saw their investment portfolio — or that of their parents — dwindle to nothing during the economic upheaval of the late 1990s or during the real estate crisis in 2008.

We recognize that, today, women need to find financial planning solutions they can trust.

How to Find the Best Financial Advising Services for You

Many of our clients express their frustration about finding wealth managers who understand their needs. Some financial planners may wrongly assume that female clients lack the knowledge and experience that male clients have.

In truth, every client seeks financial advising for their own unique reasons, and every client — no matter their gender — comes to the process with goals and objectives for their future.

Financial Advising Committed to Closing the Gender Gap

The Divergent Wealth Advisors team is committed to helping all our clients identify and pursue their financial goals. Our Certified Financial Planners™ (CFP®) understand that your portfolio should be as unique as you are, and tailored to meet your goals in the short-, mid- and long-term.

We know that money is power for all investors, and we will help you chart a course for the secure future you envision for yourself and your family. That’s why we offer a variety of services, including estate planning, investment analysis, portfolio management and risk analysis. All our advisors carry the CFP® designation, and our uniquely affordable investment services are always fee-based rather than commission-based.

Contact Divergent Wealth Advisors today to learn more about how our innovative approach to financial advising can help you navigate the unique challenges that face women investors.

DISCLAIMER: It is important to note that this information is not meant to provide investment, tax, legal or accounting advice. This material is for informational purposes only, and is not intended to provide, and should not be relied on for, investment, tax, legal or accounting advice. You should always consult your own financial planning, tax, legal and accounting advisors before engaging in any transaction.

Approved by Rick Collins, Divergent Wealth Advisors LLC, Chief Compliance Officer 2/19/2018